The Maison&Objet fair, scheduled to take place from September 7 to 11, will invite visitors to new excitement with its inspirational theme, ENJOY! In this edition, brands will showcase an enchanting experience, breaking free from the limitations presented by the crisis context. Maison&Objet, driven by the pursuit of pleasure, will highlight color, playfulness, courage, and humor as added values in this new edition. Enjoy the feel-good indoor spaces, elevate your endorphins with the designs you'll encounter, and rediscover your imagination with fun. This vibrant program will be presented to visitors with Maison&Objet's new categories and significant encounters and events.
Hedonism has renewed and elevated optimism.
Have we come to the end of the "limited hedonism" concept, which has become quite widespread in recent years and associates the concept of well-being with virtuous and reasonable consumption, establishing a connection with the environment and nature? No. However, this understanding clearly needs to be flexible. People express their desire to diversify their everyday lives. Peclers Agency defines this desire as "elevated hedonism," identified by the sociological observatory of the style office. Patricia Beausoleil, Director of Home, Environment, and Consumer Products at Peclers, says, "We are reaching such a frightening point that we are at a threshold where even a spark can change everything. We are trying to be extremely reasonable, and in the end, we understand that we are all a set of contradictions. To maintain a form of well-being, we need to go to individual, privileged, and almost selfish spaces. We need to return to forms of optimism."
Today, this "quest for pleasure", led by artists and designers, will be expressed loudly and colorfully in a new and joyful mood during Paris Design Week and Maison&Objet in the autumn.
Many designs previewed on the M.O.M (Maison&Objet and More) Platform play the chords of this enthusiastic song, offering professionals in Europe the opportunity to purchase online throughout the year.
This creative optimism will also come to the fore in the conference program to be held within the scope of Maison&Objet. "What's New?" exhibition areas are inspired by the new season collections and ENJOY! It will be adapted to the theme.
"Three stages where taste finds expression" in the September edition of Maison&Objet
- Seductive Expression
The most visible part of this quest for pleasure is driven by brands and creators who are not afraid to stand out.
It is shaped by people's desire to create a different and creative identity, such as the Lensa AI application, which allows you to wear a new costume and a new artificial identity in a few seconds.
It offers the chance to experience the remarkable atmosphere of nightclubs such as Studio 54 or Palace in accommodation venues. Rodolphe Parente's vibrant, sensual and sensual universe invites us to a kind of Counter soiree. Remnants of a festive and nostalgic decadence. The aim is to make the most of the present moment by making your daily life a bright celebration. However, works such as Uchronia Studio's Stolen Objects from the Sea will be presented theatrically at Laparra during Paris Design Week.
Patricia Beausoleil: “The glamor, eroticism and extravagance of the 70s and 80s are being revived. Younger generations are embracing a sexualized aesthetic. “We have the whole nightlife atmosphere that will influence and inspire today's design activities,” she says.
Light comes into play for this "home", which replaces the definition of a place of retreat and peace with an ultra-expressive space, turning the shapes in bright, metallic colors into a sensual one. These qualities come to the fore in the collections of Theoreme Editions Design Atelier, which is located in “In the City”, and in the eclectic proposals of American designer Jonathan Adler, who is regularly present at the fair. The bright repertoire is also expressed through designs such as the Batchair, one of the classics of Matiere Grise, which can be decorated with brass material. While Victoria Wilmotte's eye-catching tables are illuminated with precious pleats, An&Angel's decorative glass objects attract attention with their copper leaf effects and curves.
• Liberating creativity
Today, some people want to experience moments of recklessness in adult life. Regressive references and entertainment philosophy enliven the daily life of those people. Confusion takes a central position. Many artists, architects and designers who are overly optimistic have the right to dream or "Great Escape". This quest for pleasure is expressed through staging with unorthodox humor; It feeds the utopian imaginations and fantastic universes of artists, designers and architects. Somewhere between bold aesthetics, proportional scales and regressive experiments, new perceptions of reality emerge. Nigerian Yinka Ilori reflects his joyful radicalism and chromatic daring in his London office.
Patricia Beausoleil said, “Today, the relationship with the mind is very important. “The search for a positive dynamic forms the basis of this movement towards pleasures,” he says. According to Peclers Style Office, "We are entering the more pop zone with more fun, more meaningful and more colorful works. “We are close to the whole generation of utopian designers of the 60s who created a kind of Retro Futurism with an almost pure aspect of the vision of the future we wanted to see,” he continues.
Vibrant and bold colors are a beautiful way to bring joy back into everyday life. Reliable materials and games of proportions create the feeling of a fun dollhouse. Muller Van Severen's cylindrical designs in organic form are on the list of "collective optimists" defined by the Peclers Paris Agency. This trend also reminds us of Marseille's 13desserts collections, which have been at the fair and Paris Design Week for some time. Finally, names such as Maison Dada, Bleu Citron, Kalager, Colortherapis, Pulpo, Ibaba Rwanda; Furniture, decorative objects, fashion and home accessories are included in this trend with their colorful designs.
• Augmented sensitivity
Well-being is now associated with returning to the self. Pleasure requires experiential exploration rather than being exuberant and flashy. Today, the digital world is becoming a tool for reinventing oneself and creating a more fun, simpler, more attractive and accessible well-being experience. While the search for peace blends augmented reality and sensory integration, material transformations suggest new forms and sensations.
Patricia Beausoleil said, “We have a desire to seek the abstract and to glorify the concrete. We will create intangible things in the digital world and try to produce these designs physically. "The possibilities and materials of the digital world can create more fluid, sometimes more ergonomic or biophysical forms with their unexpected effects," he says.
This approach evokes the Virtual Tactility experience, which creates sensory experiences by presenting a virtual representation of Sabine Marcelis' design work. Works such as the metallic texture and repetitive design of shelves signed by Kataba Frequence, Francesco Balzano's organic-form designs within the scope of Theoreme Editions, Sweden-based design studio Stamuli's chair called Unstressed, and Studio Argot's 3D printed vases also come together under this trend.
A trend area reflected in three dimensions and with five senses.
Peclers Paris Agency will exhibit the theme of the fair in an area of approximately 200 square meters. Visitors will go on a sensory and playful journey with the performances of artists and the designs and works of craftsmen, designers and stylists.
WELL-BEING & BEAUTY, environments that are good for us
In September, a new category will be presented both at the fair and at M.O.M. A permanent answer to the search for pleasure will be provided through collaborations with brands that are good for us.
Taking care of ourselves has become central to our busy daily lives. While yoga classes continue to be beneficial, wellness and activities in a calm home environment have become common. Brands will offer you a wide range of healthy lifestyle products with products that support you in discovering your own exercise routines and beauty rituals. Brands united around this theme will meet on common denominators such as eco-cyclicality and local production.
Here are some of the brands that will take part in the new "Wellbeing Beauty" sector in September:
EQUILIBRE
HOLI LAB.
INITIAL
L’ART DU BAIN
LE JARDIN RETROUVE
LIFE ON VENUS
MARIE JANINE
ODESSE
VAN DANG FRAGRANCES
ANOTHERWAY
BACHCA
COMME AVANT
FELICITE
JAO BRAND
LES CHOSES SIMPLES
L’INFUSEUR
NIPPON KODO
SAVONNERIE CIMENT
WELLMARK
YEONJI
LA PETITE MADELEINE
