Maison&Objet Paris fair brand ambassadors Bilgen Coşkun and Dilek Öztürk conveyed the 30th anniversary theme of the fair, TECH EDEN, through the presentation of global interior architecture and design trends in the Mozaik Showroom.
Maison&Objet Paris fair celebrates its 30th anniversary under the theme of TECHNOLOGY in 2024.
Developed in collaboration with creative strategy agency Peclers Paris, TECH EDEN focuses on the biophilia of the future and a new understanding of "wellbeing" by encouraging optimism through form and color: A New Natural Awakening.
The basis of this understanding lies in the strengthening sense of trust between individuals and digital technologies. According to a research conducted by Global Webindex in 2023; 60% of the world's population uses social media and daily usage time is 2 hours 24 minutes.
The Tech Eden theme, which aims to add content and poetry to the fields of advanced technology and digitalization, draws attention to the sense-enriching, hybridizing features of spatial experience. Focusing on the balance between nature and science, it invites us to rethink sustainable spatial designs enriched with technological innovations.
Tech Eden groups the interior spaces of the future under three headings: Living Spaces, Retail and Accommodation.
Living Spaces of the Future
The living spaces of the future create a calming cocoon effect on individuals in the face of the social and environmental crises we live in. In the coming periods; Theatrical living spaces that can adapt to our changing lifestyle needs, are flexible, and at the same time make people dream between reality and fiction will come to the fore.
Canyon House, developed on the computer by digital artist Charlotte Taylor, offers a dramatic atmosphere with its calm color palette and circular forms. Positioned at the center of this drama, de Sede's iconic circular chair is placed at different floor heights created within the space, creating an intriguing visual. Soft materials such as sand on the floor increase the tactile feeling of the space; It slows down the movement of individuals in space.
Reinterpreting the White Towers, built in the brutalist style in Madrid in the 1960s, Studio Noju removes the boundaries in space; It adopted a design approach that combines interior and exterior spaces. The interior and terrace area, integrated with the glass panel, also creates a theatrical atmosphere with the combination of floor materials.
Retail Spaces of the Future
Retail Spaces of the Future; It is shaped around multi-layered retail experiences where digital and physical worlds meet. Augmented reality fiction with technological innovations; It will be embodied in retail spaces with fluid organicity and sustainable minimalism styles in the coming years.
Milan Showroom of Canadian luxury outerwear brand Moose Knuckles, designed by Cara Davide; It emphasizes the transformation of stores into socialization and activity areas rather than sales points. The first point where visitors meet the brand from the street level; A light installation equipped with LEDs on the ceiling. After this experience where digital and physical interaction come together; Continuing with the bar area, the store takes the user on a journey that reflects the brand values before the sales area.
The Fear of God brand's pop-up store in South Korea and its fashion show in Los Angeles combine digital and spatial interactions. Computer-generated visuals in both the brand's pop-up store and fashion show enrich the experience of the space. The fashion show, which took place in the iconic Hollywood Bowl building in Los Angeles, featured the brutalist style of the venue; It creates a dramatic atmosphere by enriching it with the use of different colors and light.
Accommodations of the Future
Accommodations of the Future redefine the concept of "escape". In a world where reality and fiction meet, augmented reality and artificial intelligence technologies combine with aromatherapy and light therapy to appeal to the five senses in the accommodation spaces of the future.
Savoy Palace's Laurea Spa features the iconic forests of Portugal's Madeira region; It offers a hybrid experience by imitating holograms engraved on ceramics.
Maison&Objet Paris Offers 3 Discovery Areas in January
TECH EDEN will take place in several different trend areas to express the aesthetics of the future and the desire for a return to biophilia. Spaces are becoming hybrid, offering multi-purpose uses to visitors.
Retail is evaluated through 3 trends
“What's New? In Retail?” The area is turning into a research laboratory for the retail industry. François Delclaux has prepared a program of workshops and conferences in collaboration with global design agency BETC. The program will create an inspiring space with cafe and various store design ideas.
"Home" functions as a calming cocoon
During the pandemic period, the concept of home has transformed with remote working, open source technology and e-commerce. This trend continues after the pandemic: Private residences are seen as a shelter, a comforting cocoon with their intimate and modular design; The living room becomes an office, the sink becomes a living room focused on well-being. At the fair, Elisabeth Leriche's "What's New?" In Decor” trend area; with patterns, fabrics and interactive decorations; It will bring a new approach to interior decoration.
Accommodation concept as an escape capsule
Peclers Paris, at ''Hospitality Lab''; It will offer three separate biophilic, interactive and future-oriented escape capsules focusing on awakening, activity and rebirth. Each of the capsules will represent different aspects of the hospitality industry on ever-evolving escape experiences: cafes will transform into a feel-good space, spas will offer multi-sensory experiences, and waiting areas such as airports and train stations will transform into gyms thanks to interactive technologies.