In-Between Design Platform founders Bilgen Coşkun and Dilek Öztürk conducted a trend presentation with interior designer Mehmet Sezai Yücebaşlıoğlu at Soho House Istanbul, focusing on the theme "Take Care" for Maison&Objet Paris in January 2023.
Maison&Objet announced the theme for January 2023 as 'Take Care.' In this period where we are all seeking meaning and tranquility, the 'Take Care' trend focuses on our sensitivity towards each other, our expertise, and our planet. It revolves around four themes: 'Taking Care of Ourselves,' 'Taking Care of Nature,' 'Taking Care of Those Around Us,' and 'Taking Care of Cultural Heritage.'
Under the theme of 'Taking Care of Ourselves’, the concept of 'Proactive Nomad' takes center stage in the 'Slow Hospitality' concept. This concept appeals to users who seek personal transformation by coming together with different communities in their travel experiences.
This trend emphasizes the importance of experiences that have a transformative effect on us, highlighting the transition from the experience economy to the transformation economy. This concept corresponds to the 'Desert Flora' color palette in NellyRodi's 2024 trends. In this color palette, dominated by mostly pastel tones, references to 'unplanned' aspects of nature are emphasized.
The architectural project corresponding to this trend is 'Habitas,' which presents the transformation economy through the travel experience. Established on the motto 'Luxury For The Soul,' the Habitas hospitality concept designs experiences specific to different locations such as Morocco, Mexico, Saudi Arabia, Bhutan, Namibia, and more. Habitas supports the offered experiences with learning areas in music, health, art, adventure, and food. The concept also advocates that strangers can become friends, and these friendships can transform into a family. Habitas Alula, located near the Hegra Ancient City in Saudi Arabia, a UNESCO World Heritage Site, is designed around the idea of moving and transforming together, with references to the history of human existence.
The theme 'Taking Care of Nature' represents a generation that proactively creates social and environmental impact, embodying ethical values. This concept aligns with NellyRodi's 2024 trends, integrating with the 'Distant Horizons' color palette, which includes the horizon blue of vast landscapes and the sand and earth tones of deserts. Representatives of this generation include Annica and Marie Eklund, the third generation of the Swedish sustainable flooring material brand Bolon. The products in Bolon's collections are made from 100% recycled material, and the production utilizes 100% renewable energy sources. Their recent collaboration with Patricia Urquiola, inspired by the traditional Japanese stitching technique Sashiko, stands out for its commitment to sustainability.
The theme 'Taking Care of Those Around Us' focuses on supporting talents to spread the desire to value people and the world. In NellyRodi's 2024 trends, this concept stands out with the 'Universal Symbols' color palette inspired by symbols, faces, and animal forms. The architectural project corresponding to this trend is the Library and Art Center designed by Mariam Kamara in Niger, mentored by architect Sir David Adjaye as part of the 'Rolex Mentor Protégé Arts Initiative.' The project emphasizes the importance of the master-apprentice relationship in architecture. Believing in the power of architects to elevate and improve the quality of life for the local community, it focuses on designing the identity of African architecture.
The theme 'Caring for Cultural Heritage' emphasizes contributing to the socio-economic development of artisanal communities, promoting and supporting cultural heritage. The corresponding color palette in NellyRodi's 2024 trends is the 'Gypsy Folk,' which includes vibrant tones. Floral and elaborate patterns and colors are reflected in the design through Jordan Nassar's handcrafted glasswork. Jordan Nassar collaborates with craftswomen living and working in Ramallah, supporting cultural participation, heritage, and traditions.