In-Between Design Platform founders Bilgen Coşkun and Dilek Öztürk made a trend presentation at Soho House Istanbul with interior designer Mehmet Sezai Yücebaşlıoğlu, based on the Maison&Objet Paris January 2023 theme 'Take Care'.

Maison&Objet announced the theme for January 2023 as 'Take Care'. In this period when we are all looking for meaning and peace; The 'Take Care' trend focuses on our sensitivities towards each other, our expertise and our planet; It focuses on 4 themes: 'Caring for Ourselves', 'Caring for Nature', 'Caring for Those Around Us' and 'Caring for Cultural Heritage'.

The concept of 'Proactive Nomad' comes to the fore in the 'Slow Hospitality' concept under the theme of 'Caring for Ourselves'. This concept; It appeals to users who seek personal transformation by coming together with different communities in their travel experience.

This trend; It emphasizes the importance of the experiences we will have having a transforming effect on us, and underlines that we have moved from the experience economy to the transformation economy. This concept; It corresponds to the 'Desert Flora' color palette in NellyRodi's 2024 trends. In this color palette, where pastel tones dominate, 'undesigned' references to nature come to the fore.