Hosted by GROHE Turkey and In-Between, trends in architecture, design and life styles in the coming periods were conveyed with global examples.
This event, attended by Gönül Ardal, Özlem Balkan, İpek Baycan, Reyhan Demirkan, Yelin Evcen, Nesime Önel, Ekin Pekakcan, Burcu Şenparlak and Görkem Volkan, took place at In-Between Design Space.
These days, when the effects of the Covid-19 epidemic are felt intensely in political, economic, environmental and identity areas, the concept of conscience is one of the most important elements in reshaping consumption trends. We are reconsidering the systems and ties we live in, both on a macro scale as the borders between countries close, and on a micro scale due to the distance between us and our loved ones. In line with this understanding, the effects of NellyRodi Trend Agency 2022 Lifestyle trends in design and architecture are shaped in different concepts. In this context, NellyRodi's list of important current concepts includes dominance, security, calmness, spirituality, togetherness, simplicity, spontaneity, sustainability, sensitivity, being scientific. NellyRodi examines 2022 Lifestyle trends through four consumer profiles based on tradition, mood, expression and why search criteria. Enhancers reinterpret traditional methods with a cause-effect relationship, Healers turn to emotional development based on tradition, Posers define themselves with emotional expression, and Enlightened ones shape themselves around a reason for existence.
German Ermics, ‘When the Rainbow Ends’
Showy ones are also insatiable. However, they also have a sensitive, spontaneous and simple stance. In addition to egocentricity, being in the spotlight, entertainment, show, and popularity, they have the motivation to live these things without harming them. In this trend, they produce projects that take us out of our daily routines and into memorable experiences through interactive architecture. Exploding colors, scales spilling onto the pavement, and presenting the brand DNA in large formats also appear in this trend. While materials that attract and reflect light increase perspective, a different graphic language can be created with color and light. For example, the installation called 'When the Rainbow Ends', made by German Ermics in Cannes, enables the objects in the environment that we integrated with Cannes to be reflected on colored glass, taking on different meanings and changing the perspective of the viewer.
Essence from the GROHE family can be given as an example of this design trend. Essence, which is 'reduced to the essential' with its simple lines, turns into a whole installation. Color and material variations offer the user the opportunity to personalize their experience.
Chinese Culture Exhibition Center by Qingdao Tangyuan Design
Enlightened people reinforce their charismatic status with their conscience. Domination and security are equally important in their spiritual world. Being proud, keeping promises, being grateful, ethical values, togetherness and sharing are very important for this consumer trend. The design and architectural reflection of this consumer trend is as follows; reflections that enable us to lose our perception of space through mystical and spiritual experiences, along with hypnotic scenographies. Architecture comes into play to emphasize infinity and magnificence. The sense of infinity through mystical references and clear geometry is emphasized in this design trend. For example, the Chinese Culture Exhibition Center, designed by Qingdao Tangyuan Design, glorifies the sky and its reflection by framing it.
GROHE Atrio meets this design trend very well. Combining minimalist elegance with high engineering, Atrio offers a modern and simple style. Its timeless design gives a feeling of true luxury. It offers premium performance thanks to its hand production and flawless engineering.
Garden Hotpot Restaurant designed by MUDA Architects in China
Developers; A profile that is particularly associated with independence from place, not being rooted in any geography, and learning from nature. When our freedom of movement and interaction was restricted after Covid-19, we realized how fragile the order we were used to was and could disappear in an instant. For this reason, choices that create autonomy are at the forefront in this profile. One of the most important architectural examples that corresponds to the tendency to be independent of space is the Garden Hotpot Restaurant designed by MUDA Architects in China. The restaurant's design is not rooted in geography and is anchored around a water feature. There are no indoor or outdoor walls in this restaurant. Only thin steel columns were used as carriers. Wooden floor and roof covering the space; It brings people closer to nature by blurring the boundary between the building and the environment.
Corresponding to this trend, GROHE AquaSymphony exemplifies how today's concept of luxury is evolving towards mental and physical health. AquaSymphony bath and shower routine; It transforms it into a sensory experience that renews our body and enriches our daily routines. In this comprehensive experience, water is accompanied by light, sound and color.
healers can be paired with the Japanese term Shun. “Shun” means that something is at full capacity, with life force and enthusiasm for life. Consumers in this group choose to be in honest, positive, life-affirming communities that also shape our cultural lives. Art, one of the most important factors shaping cultural life, spreads to the city scale through events. Last year, Judy Chicago's pop-up, inflatable installation 'Female Divine', created in the garden of the Rodin Museum for the Dior Couture Spring Summer presentation, is one of the most important examples of this trend. Judy Chicago has an artistic philosophy that celebrates the achievements of women in social and business life. Rather than expressing this philosophy with minimal lines, she prefers to reflect it with bold colors, curved forms and symbolic geometries symbolizing female power. The form of this structure he created for Dior symbolizes a goddess.
Corresponding to this trend, GROHE Plus creates empathy by combining both practicality and comfort. GROHE Plus products bridge the gap between ergonomics and control while also triggering environmental awareness. It raises awareness about our water usage habits, especially with innovative systems such as displaying water temperature on the battery.