Maison&Objet Paris Fair brings together the innovations in the world of decoration and design with industry professionals and design lovers between 20-24 January 2022. Focusing on a theme in each edition with NellyRodi Trend Agency, the fair focuses on the theme of 'New Luxury', which is closely related to our lifestyle and working styles, which are changing even more rapidly with the pandemic. While the definition of luxury differs among consumer groups, technology also significantly affects these definitions.
Mira N°3 of Thomas Dariel, Maisondada
Maison&Objet Paris examines its new luxury theme through the concepts of 'Uber Luxury' and 'Lux Populis'. Uber Luxury is an understanding that combines technology and increased production, thus combining the past with the future. Hand-made products with high-quality materials creates irresistible objects of desire when perfected by technologically. When a personalized attitude with the touch of the human hand is combined with technological functions that increase our quality of life, a distinctive luxury experience can be achieved. Lux Populis, on the other hand, takes its inspiration from street culture and social media, displaying a more inclusive and fun luxury attitude. Collaborations of luxury brands with graffiti artists are the best examples of this trend. This more youthful and dynamic luxury attitude also offers very attractive content for the youthful luxury consumer profiles.
In addition, trend space, artistic installations, gastronomic experiences and The Invisible Collection exhibition, a digital design sales platform, will be seen at the fair. The 'Signature' area in Hall 7 stands out with its exhibition areas that meet the new luxury concepts, which are the theme of the fair.
Maison&Objet Paris also offers a multi-channel experience to its visitors in the digital environment via 'mom' https://mom.maison-objet.com. In addition, Maison&Objet Academy channel https://academy.maison-objet.com, where it brings together educational speeches and contents in the fields of decoration and design at the fair, welcomes us with inspiring content.