In the era of fast consumption; energy, raw materials and natural resources are consumed quickly and more than needed. With the increasingly conscious society, many brands are focusing on the issue of sustainability and reviewing their materials and production methods. Global fashion brands; continues to work on protecting natural resources and energy by transforming recycled materials from nylon, plastic, cashmere or cotton into different products.
Prada has drawn a sustainable business model by using nylon fabric called 'Econyl', which is formed by recycling plastic waste obtained from oceans and fishing nets instead of regular nylon. Brand aims to convert all its nylon to ‘econyl’ nylon until the end of 2021.
Another brand that contributes to sustainable fashion with its nylon jacket is Aspesi. The brand continues its production with the plastic recycled from waste pet bottles and supports environmentally friendly production.
Marni is a brand that supports sustainable production method and material use in collaboration with craftsmen. The brand continues its work on rethinking the fashion industry’s relationship with nature and people.
Maxmara adopts the upcycling approach with its 'Cameluxe' project. It aims to reduce waste and minimize the impact of fashion on the environment with the expression "a new limit for conscious fashion". With the production technology they have developed, they continue to work towards reducing energy consumption, water use and waste production in their production process by creating a responsible and environmentally friendly business model in the textile industry.