Choosing a colour as a theme for an interior can be slightly challenging as it might end up being too overwhelming, limiting or even boring. However, if the colour is “greenery”, well, who doesn’t want to live in a magical green wonderland anyway?
The Pantone Color of the year 2017, Greenery (PANTONE 15-0343) has inspired this idea to turn the colour into a nature-driven and sustainable apartment in the heart of London resulting a collaboration between Airbnb and Pantone. And that’s how ‘Outside In’ experienced was unveiled to public view.
Greenery, the trans-seasonal hue has been described as a “zesty yellow-green shade that evokes the first days of spring, when nature’s greens revive, restore and renew.” The combination of these optimism bursting words in this definition might seem too joly and optimist after experiencing the first four months of 2017; but if you scan your short-term memory, beginning the new year, we all had hopes and rightful positive expectations from the brand new year. That’s why, this comment by the general manager of Northern Europe, Airbnb shouldn’t sound odd : “It’s hard to think of a more fitting color for 2017 than Greenery, a color that symbolizes new beginnings, growth and vitality,” which completely reflects the excitement and optimism we craved for and sought as an antidote to 2016.
The experience of truly living the colour -and living in the colour, has been achieved by transforming the whole apartment into a green paradise which comprises of an indoor greenhouse that doubles as a dining room, a tented nook for children to sleep in, a woodland reception, garden bedroom with mown lawn, soporific plants and a herb garden kitchen all framed by a pitched greenhouse roof. The indoor greenhouse is full of succulents, cacti and sprawling, satisfying your nature longings while the kitchen utensils with matching shades complete the picture with product design touch.
All the experiences in the apartment are interactive and, as you can imagine, inspired by nature: hearing the soothing sounds of nature while wondering through the rooms, grabbing herbs and vegetables from the walls and leaves from a hydroponics installation to make and enjoy your tea time, as well as designing prints with the leaves you just picked and choosing your own preferred plants to make your special terrarium vases.
If you think experiencing this interactive colour journey is not enough, but one should also learn making the green in their own lives as well: various events fulfilled this demand of yours as well. Classes led by botanists covering the plants in the house, wallpaper painting class, a workshop on how to make gin from scratch were some of them. Overall, indulging in the wonders of the colour green and living a green life, the ‘Outside In’ house set an inspiring example for big city residents long-felt nature seekings even though all this green is surrounded by concrete grey structures.