Dear Andreas, please tell us;
Who you are
My name is Andreas Löwenstam. I’m a self-taught fashion designer and through my career I have been working for various fashion brands in Sweden and abroad.
12 years ago I started working at H&M and since many years back I’m the Head of Design Menswear. I live a quite hectic life so for me it’s important to keep the balance between busy working hours with a lot of traveling and my spare time. In order to stay focused I meditate twice a day and I try to spend as much time as possible up on the horse back.
It depends a bit on the concept or the project. For me creativity is very much about understanding your surrounding but also your ability to challenge and influence it. A colleague of mine sent me a quote earlier this week from Simon Sinek.
“The ability to see order through chaos is called creativity”. Those words really made me smile.
Structure your creative process
Always do your research. Involve and engage your colleagues. Be a great listener and a supporting team worker through the whole process. Don’t forget to sometimes stop and reflect your work.
What makes a city creative?
- Given conditions from the politicians. (Supportive contributions to the artists. Free entrances to the museums and cultural events.)
- Modern Technology (I’m a fan of the apps that keep you informed about cultural events in a city or that can take you through an exhibition with the help from an audio guide.
- The people
- The Air
What makes your city creative?
I want to believe that a lot of creativity comes from the natural beauty of Stockholm itself. The water, the nature and the sky.
We Swedes are well known for being curious and open minded to everything that is new. Many international companies are using Stockholm as a test market when it comes to everything from fashion to technology. We do have an well-established music, food and culture scene in Stockholm and creativity feeds creativity.
Visualize the map of your city showing your life and work, cycle.
I travel to and from work by boat. It takes me 16 minutes and there is no better way to prepare or end a busy working day.