Creative Director of Freunde von Freunden Frederik Frede is sharing his life and work cycle in Berlin.
Dear Frederik, please tell us;
Who you are
I am the beekeeper and head of slack and email at Freunde von Freunden and MoreSleep. Once all bees are taken care of I develop stories, concepts, strategies and direction as Creative Director and one of the founders of MS and FvF.
The sum of all your experiences as daily outcomes of ideas.
Structure your creative process
Structure is the enemy of creativity. Just let it flow.
What makes a city creative? List 5 aspects
Freedom of expression, opinion and thoughts. Good public and cultural infrastructure and education.